For the development and production of the Porsche 718 Cayman/Boxter Mailings, we have been awarded with the German Design Award for “Excellent Communications Design” and “Integrated Campaigns” for 2017.
The new Porsche Cayman has changed pretty well. New Name: 718 Cayman. New Motor: 4-Cylinder-Turbo. Unchanged: the uncompromising mid engine concept. It ensures an exceptionally close contact to the road. We put this contact in the limelight with the Value Add-on to direct mailing: a globe on which the 718 Cayman stoically draws its circle. How? By a custom-developed magnetic mechanism that holds the vehicle on the “North Pole” of the sphere.
Parallel to that, the same mailing was produced for the Porsche 718 Boxter.