For the development and production of the Porsche 911 GT3 RS Highend Mailings, we were awarded in 2016 with the German Design Award for “Excellent Communications Design” and “Integrated Campaigns”.
The Porsche 911 GT3 RS is pure motorsport technology with road use permit and the most extreme 911 on the market. To underline its motorsport ambition, the mailing for it is no simple catalogue. Instead, the interested people received a valuable helmet case in the GT3 RS Look – to transport their most important motorsport equipment. The case is suitable for all helmet sizes, carries the original accent colour lava orange and can be laser engraved for exclusive customers. A strong communication tool with functional value addition, which strikes the target group emotionally and strengthens customer loyalty.