For some Porsche fans, a dream came true last year \u2013 they received a Porsche 911 in the mail. A Porsche? By post? On the occasion of the presentation of the new generation of the Porsche 911 Turbo and the Porsche 911 Turbo S Coup\u00e9, the automobile manufacturer sent out a mailing designed by the Chromedia Dialogmarketing agency that was implemented together with TRIK GmbH. The addressees: Potential interested parties, existing customers and direct buyers. But the contents of the small package were quite something, because it contained the model of a new Porsche 911 Turbo S Coup\u00e9. The shiny chrome car demonstrated the active aerodynamics of the vehicle \u2013 the biggest technological innovation on this model. The advantages were explained in detail in an enclosed, high-quality catalog.<\/p>\n
\u201cThe aim of the promotional item was to explain both the suitability for everyday use and the performance of the new vehicle using a model in a realistic and detailed way,\u201d says Thomas Huelsmann, Managing Director of TRIK Production Management GmbH. He further explains: \u201cThe example impressively demonstrates that promotional items are an integral part of successful marketing campaigns.\u201d A
\ncurrent GWW study (General Association of the Promotional Products Industry) also comes to this conclusion. Accordingly, promotional items are particularly suitable for increasing the recognition value of a brand or product.<\/p>\n
In the case of Porsche, the mailing amplifier made of high-gloss aluminum was enhanced with high-quality packaging. The jury of the \u201cPSI \u2013 Campaign of the Year\u201d particularly emphasized in its reasoning: \u201cthat the actual mailing amplifier takes its place permanently and thus develops its effectiveness as a long-lasting advertising medium. A statement for a fascinating product and a clear commitment to the use of high-quality promotional items.\u201d<\/p>\n
The \u201cPSI \u2013 Campaign of the Year\u201d has been awarded since 2008 as part of PSI, the leading European trade fair for the promotional products industry. Promotional product retailers, suppliers, advertising agencies and clients who integrated a promotional product into a campaign were eligible to apply.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_margin=”30″ bottom_margin_tablet=”20″ bottom_margin_phone=”10″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ 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overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][nectar_btn size=”large” button_style=”regular” button_color_2=”Extra-Color-1″ icon_family=”none” text=”Back to overview” url=”\/news\/”][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”padding-8-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” centered_text=”true” background_color=”#2d2d2d” background_color_opacity=”0.4″ background_hover_color_opacity=”0.4″ background_image=”6391″ background_image_position=”center center” enable_bg_scale=”true” background_image_loading=”default” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” enable_animation=”true” animation=”grow-in” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][divider line_type=”No Line” custom_height=”100″][vc_custom_heading text=”#awarded” font_container=”tag:h5|text_align:center|color:rgba(255%2C255%2C255%2C0.7)” use_theme_fonts=”yes”][vc_custom_heading text=”Our products. Manufactured with customer focus in mind.” font_container=”tag:h3|text_align:center” use_theme_fonts=”yes”][nectar_btn size=”large” button_style=”see-through-2″ hover_text_color_override=”#ffffff” icon_family=”none” url=”\/trik-referenzen\/” text=”View references” margin_top=”25″][divider line_type=”No Line” custom_height=”100″][\/vc_column][vc_column column_padding=”padding-8-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” centered_text=”true” background_color=”#2d2d2d” background_color_opacity=”0.5″ background_hover_color_opacity=”0.5″ background_image=”6390″ background_image_position=”center center” enable_bg_scale=”true” background_image_loading=”default” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” enable_animation=”true” animation=”grow-in” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” delay=”150″ gradient_type=”default”][divider line_type=”No Line” custom_height=”100″][vc_custom_heading text=”#inspiration” font_container=”tag:h5|text_align:center|color:rgba(255%2C255%2C255%2C0.7)” use_theme_fonts=”yes”][vc_custom_heading text=”The TRIK LookBook” font_container=”tag:h3|text_align:center” use_theme_fonts=”yes”][nectar_btn size=”large” button_style=”see-through-2″ hover_text_color_override=”#ffffff” icon_family=”none” url=”https:\/\/www.trik.de\/show\/PDF\/TRIK_LookBook.pdf” text=”View LookBook” margin_top=”25″][divider line_type=”No Line” custom_height=”100″][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"
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